Thursday, April 3, 2008

Cart before the horse

I guess I want to get Begumpura going. SO while, this may be putting the cart before the horse, I thought I would try a "what" idea and solicit reactions in the space of who gets excited by this.

Here is the trigger for this idea:
1. I had to work really hard (and still am) to figure this out for myself
2. I get lots of people who show up and seek my advice on coaching when they are dissatisfied with their "work" - usually it is more meaning and purpose they are looking for (surprise, surprise)
3. Gary has shared initial observations that our group's energy's are more centered around Explore and Excite, which makes for good career/life coaches

My request is to check if you get totally turned on by this idea - like "let's create a best in the world offer" in this space, let me know so we can brainstorm together (which is how I work best)
* * *

Begumpura Product Idea – Career and Life Coaching

For whom:
Anyone considering a career transition, e.g.
• Corporate executives, managers, and lower level associates
• Business School students (tie up with school Career Offices)
• Mothers, housewives entering or re-entering the work-force
• Non-profit employees
• Could be offered to organizations as a benefit they offer to employees during times of layoffs, or in general when people leave (e.g., up or out organizations like professional service firms) out of choice or are asked to leave

What benefit?
Clarity of what career to pursue
Synergy with other Begumpura offerings helping people to develop strong leadership skills to succeed in what they choose and decide

What is it:
Assessment tools and feedback, coaching to identify what people’s passion is
Leverage work and tools of Inventure Group and other top notch creators
Have a tie-up with Financial Planner(s) to support people to understand financial budgets/targets
Once the domain has been mastered, offer online assessment tools with optional add on services
Package offers into 2-3 packages with lots of coaching and assessments for higher-end clients

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